Soren works with founders and teams to shape brands that feel human, intentional, and easy to understand.
Brand Designer | Freelance Consultant
I work with founders and teams to translate complex ideas into brand systems that bring clarity, structure, and coherence to growing products and organizations.
Strategy
I help teams define direction, make informed decisions, and align around a shared point of view.
Positioning
Direction
Alignment
Strategy
I help teams define direction, make informed decisions, and align around a shared point of view.
Positioning
Direction
Alignment
Strategy
I help teams define direction, make informed decisions, and align around a shared point of view.
Positioning
Direction
Alignment
Identity
From typography and visual language to tone and consistency, everything works as one system.
Typography
Visuality
Voice
Consistency
Identity
From typography and visual language to tone and consistency, everything works as one system.
Typography
Visuality
Voice
Consistency
Identity
From typography and visual language to tone and consistency, everything works as one system.
Typography
Visuality
Voice
Consistency
Digital
Designs and builds websites, platforms, and interfaces. Focused on clarity, usability, and scalability.
Architecture
Interaction
Systems
Performance
Digital
Designs and builds websites, platforms, and interfaces. Focused on clarity, usability, and scalability.
Architecture
Interaction
Systems
Performance
Digital
Designs and builds websites, platforms, and interfaces. Focused on clarity, usability, and scalability.
Architecture
Interaction
Systems
Performance
Curated visual stories
Curated visual stories
I work with ambitious brands ranging from web3 startups to established architecture studios.
Recent work.
(2023 — 2025)
Auralis
A brand identity exploring artificial intelligence through translucency and human perception.
Auralis
A brand identity exploring artificial intelligence through translucency and human perception.
Synta
A tactile visual system expressing intelligence through structure and organic tension.
Synta
A tactile visual system expressing intelligence through structure and organic tension.
Korop.Co
Minimal branding for an AI systems platform built on balance and control.
Korop.Co
Minimal branding for an AI systems platform built on balance and control.
Nexa Format
Material-driven identity for generative intelligence and industrial automation.
Nexa Format
Material-driven identity for generative intelligence and industrial automation.
I’m a designer and art director with over 25 years of experience.
Design Lead
2024 - Current
Owns design direction across multiple product areas. Leads and mentors a small team of designers, sets quality standards, and reviews design output. Aligns design decisions with broader product and business priorities.
Design Lead
2024 - Current
Owns design direction across multiple product areas. Leads and mentors a small team of designers, sets quality standards, and reviews design output. Aligns design decisions with broader product and business priorities.
Design Lead
2024 - Current
Owns design direction across multiple product areas. Leads and mentors a small team of designers, sets quality standards, and reviews design output. Aligns design decisions with broader product and business priorities.
Product designer
Apple
2023 – 2024
Designed end to end product experiences across web and internal tools. Translated requirements into wireframes, UI, and interactive prototypes, and partnered with engineering through implementation and QA. Balanced usability, brand, and product constraints.
Product designer
Apple
2023 – 2024
Designed end to end product experiences across web and internal tools. Translated requirements into wireframes, UI, and interactive prototypes, and partnered with engineering through implementation and QA. Balanced usability, brand, and product constraints.
Product designer
Apple
2023 – 2024
Designed end to end product experiences across web and internal tools. Translated requirements into wireframes, UI, and interactive prototypes, and partnered with engineering through implementation and QA. Balanced usability, brand, and product constraints.
Sr Graphic Designer
Meta
2021 – 2023
Led visual execution for larger campaigns and cross team initiatives. Took ownership of complex layouts and design systems, while reviewing work from junior designers and providing clear feedback. Worked directly with stakeholders to define scope and expectations.
Sr Graphic Designer
Meta
2021 – 2023
Led visual execution for larger campaigns and cross team initiatives. Took ownership of complex layouts and design systems, while reviewing work from junior designers and providing clear feedback. Worked directly with stakeholders to define scope and expectations.
Sr Graphic Designer
Meta
2021 – 2023
Led visual execution for larger campaigns and cross team initiatives. Took ownership of complex layouts and design systems, while reviewing work from junior designers and providing clear feedback. Worked directly with stakeholders to define scope and expectations.
Graphic Designer
Adobe
2019 – 2021
Designed marketing and brand assets across digital and internal channels. Supported campaigns, presentations, and product communications while maintaining consistency with established brand systems. Collaborated closely with marketing and product teams on day to day deliverables.
Graphic Designer
Adobe
2019 – 2021
Designed marketing and brand assets across digital and internal channels. Supported campaigns, presentations, and product communications while maintaining consistency with established brand systems. Collaborated closely with marketing and product teams on day to day deliverables.
Graphic Designer
Adobe
2019 – 2021
Designed marketing and brand assets across digital and internal channels. Supported campaigns, presentations, and product communications while maintaining consistency with established brand systems. Collaborated closely with marketing and product teams on day to day deliverables.
Emma Collins
Creative Director at Studio North
"Working together felt calm and intentional. Every decision was explained clearly, visuals were strong, and the final site feels thoughtful, confident, and easy to evolve over time."
Emma Collins
Creative Director at Studio North
"Working together felt calm and intentional. Every decision was explained clearly, visuals were strong, and the final site feels thoughtful, confident, and easy to evolve over time."
Artificial Intelligence
Harnessing the Power of AI to Build Smarter and More Efficient Design Workflows.
Artificial Intelligence
Harnessing the Power of AI to Build Smarter and More Efficient Design Workflows.
Design Systems
Choosing the Right Platform and Building a Portfolio That Properly Showcases Your Work.
Design Systems
Choosing the Right Platform and Building a Portfolio That Properly Showcases Your Work.
Design
Breaking Into the Design Industry and Finding Opportunities Without Prior Experience.